What we do

Strategic communication

We support our clients and partners in developing communication strategies and structures, as well as products and events, to reach out to and interact with a diversity of target groups.

Examples of our work are:

Agenda 2030 in Germany: Communication strategy for BMZ

In 2017/18, GeoMedia and our in-house partner MediaCompany developed an integrated communication strategy for the German Federal Ministry for Economic Cooperation and Development (BMZ). Aiming to promote implementation of the Agenda 2030 in Germany, the strategy addresses governmental and non-governmental development agencies as well as the broader public. Its main goal is to foster awareness of the Agenda 2030, increase knowledge about its principles and goals, and encourage everyone to contribute effectively to the required transformation.

A kick-off workshop with BMZ served to define overall communication goals, key messages and target groups. A series of in-depth interviews with representatives of different groups and organisations revealed the main communication needs. Further analysis of the interview results helped identify and refine impact-oriented communication goals as well as suitable communication channels.

Based on all this, GeoMedia and MediaCompany proposed an overall strategic communication concept to BMZ, together with a wealth of options and ideas for communication formats and products – from print to audio and video to virtual and face-to-face. The strategy supports all departments of the Ministry in their efforts to implement the Agenda 2030 by providing orientation for reaching out to and communicating with actors in the field.